GET AHEAD OF THE
COMPETITION
Develop a winning plan to achieve your business goals
Search and social – meta search – influencer marketing – reputation management and many other marketing activities are all part of the complex and fast changing online marketing landscape of the hotel industry. In order to get the most out of them, you need a clear and unique marketing strategy.
The first step in the development of a marketing strategy is to understand your hotel, your market, and your competition. This may sound simple, but it never is. Our process starts with conducting an analysis of your hotel. We discuss your story, your clients, and your business goals. Then we research your market and your competition. Through this process we uncover insights of your business in the present, and the route you need to take to achieve your business goals in the future.
The second step is to craft a strategy that will set you apart from your competition. This strategy includes branding and positioning, distribution strategy, pricing and promotional activities.
The third step is to deliver for you an implementation and evaluation plan. It consists of the set of actions you need to take to move forwards, and how you should monitor and improve your marketing mix to achieve your business goals.
Starting with a solid marketing plan is the best way to make the most of your resources. Our team will help you develop a strategy that will maximise your sales and profits.